Corporate vision: to gain good reputation and become the most influential golf comprehensive service institution.

Keep developing, keep creating, and keep surpassing. It has developed from the first opening comprehensive chain service mode to the one offering golf value-added service for large institution with excellent opinion and foresight. Royal is promoting the development and process of golf in China.

• Core competence:
innovation Innovative ideas, model innovation, and product innovation

• Core values:
win-win situation win-win situation with customers, win-win situation other corporation, win-win situation staff

• Core culture:
service Serve agencies, serve members, serve staff