•With golf as the axis, concentrated most large-scale social upper consumer groups
• By high-tech means of traditional industry, promote golf the highest levels of the distillation
• Taking the Internet as a platform, explore new economic model of perfect combination of best way
• By the high quality service for the magic weapon, completes the Chinese golf industry largest market for non-members F.I.T suppliers
• Based on the existing resources, for the Chinese the most comprehensive, growth of golf professional consultants

With a rapid and hang golf group keen market observation and coping with competition ability innovation, constantly beyond, become extensive industry clout and highest reputation golf comprehensive service agencies.

Firstly, the five-year development strategy: retail market and resources integration

After the Asian financial crisis of 1997 golf course demand atrophy, in view of this market opportunity, Royal Golf group integrated national golf course, driving range resources, create golf comprehensive chain service mode, which reduced popularity threshold of China golf play, and built the largest domestic F.I.T groups of golf comprehensive service platform.

Secondly, the five-year development strategy: agency market conformity resources.

In 2002, China's accession to the WTO, financial institutions, etc global institutions needs increase high-end value-added services to customers. Royal Golf group seized the market opportunity, gave full play to the stadium, driving range, customer market and other advantages, through the integration of the banking, securities, real estate, car, to reach customer market cooperation, and takes it as a strategic core, play "professional institutions to provide professional service", established the advantage and three main function emperor golf group business clusters plate layout.

Thirdly, the five-year development strategy: cooperation market management resources.

10 years of accumulation, precipitation, and Royal Golf group have parties with superior resources, the concept of "operating resources" to explore new strategic direction, in traditional upgrade based on three core business clusters in polymerization, the new market more resources and IT project layout market project, based on the golf as the core of the new service domain derivatives with broad market, "five leading" as the goal, continue to navigate China golf industry service.

The five leading emperor strategies of Royal Golf group

A leader of Business model and management idea forward-looking
A leader in the size of the market and customer quality
A leader in Industry chains layout integrity
A leader in growth performance and financial index
A leader in service method and technology application