Royal Golf Group is the largest golf comprehensive service institution, as well as a Chinese golf supplier with the most users. It was established in Hong Kong in 1997, and entered the Chinese Mainland market in 1998 with branches built in Shenzhen, Guangzhou, Zhuhai, and Shanghai. It is the earliest golf institution of China. Its members include Shenzhen Royal Digital Technical Development Co., Ltd., Shenzhen Royal Golf Management Co., Ltd., Shenzhen Royal Cultural Development Co., Ltd., and Royal Golf (Yatai) Building Investment Co., Ltd.

Royal Golf Group is the most comprehensive server in China. It is a leader in this field for its complete advantages of information and techniques on golf, golf market and service, golf arena design and building. The international web club has over 380,000, registered members, providing top services for almost every commercial bank of China and with over 80 golf arenas designed and built. By 2010, its turnover sales have reached RMB 250,000,000.

As the most influential golf server in China, Royal Golf Group promotes Chinese golf development depending on its sharp sense for market and continuous innovation. It launched comprehensive golf chain franchising model and led China to march into the age “non-member market” in 1998. In 2002 it set up the global immediate booking system, a change from the traditional booking system to the intelligent booking model by making use of web and high technology. In 2003, it launched service with added value for banks’ VIP which has now become a necessary agreement for all the top customers of all the financial agents.

In the future, Royal Golf will promote the Chinese Golf industry by integration.